Online Store of the Week

I am a huge fan of online fashion stores. Its not that I don't enjoy browsing through the store and trying everything on, but I like the fact that there is so much more variety and that its quite easy. It used to be a pain if you bought an item that didn't fit, but now a days it is so simple. Your order includes documents to have the item returned by the same shipper and all it takes is a phone call and few clicks on the website. Every now and then I will be posting a few of my favorite online stores.
I would like to start with:

http://www.lindestore.com/

Last week I bought these amazing Rag & Bone boots there. Surprisingly they were a lot cheaper at L'inde than at other stores! It took them about 5 days to process my order and I received the shoes 1.5 weeks after ordering them. There's a great spring preview on the site and you can pre-order for January! Take a look!

Image of the day

When I looked outside the window today all I saw was clouds, snow, and freezing people dressed all in black. I guess winter calls for darker shades but no wonder so many people have winter depression. Here's a pic that made my day a little brighter:

Styleutopia ~ first entry

Dear fashion people online,

In my first post I would like to tell you a bit about me. I am a Marketing student and am currently writing my thesis. I grew up in Vienna, with a short stop in Los Angeles, and then followed my love to Zurich. I cannot recall a time when fashion was not part of my life. It started with borrowing my mothers pearl necklace for school and continued with my sister and I saving all our money to go to Peek und Cloppenburg to buy a shirt from Diesel.

I was always more of a consumer than a “creator of fashion”, until june 2010 when Dana Kindl and I founded the Vienna based fashion label Karma Drama.  Karma Drama plays with the idea that anyone can create his or her own world. Life is exciting and wild. We dream, love and suffer. http://www.facebook.com/karmadramafashion

With this blog I would like to share a bit of my fashion sense, experience and inspirations.